Bibliography

Basic information

Name Yamaguchi Takahisa
Belonging department
Occupation name
researchmap researcher code 6000015075
researchmap agency Okayama University of Science

Book Title 

顧客起点のマーケティング・システム

					

					

						

							

								

									
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Multiple author

					

					

						

							

								

									
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Summary 

									
								

							

						

						
Relationship Marketing, Customer Intention Management, CRM

					

					

						

							

								

									
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Books (academic)

					

					

						

							

								

									
PartArea 

									
								

							

						

						
第３章　「関係性マーケティングにおけるCRM論」　49-69頁

					

					

						

							

								

									
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Publication Office 

									
								

							

						

						
同文舘出版

					

					

						

							

								

									
Date of Issue 

									
								

							

						

						
2010/05

					

					

						

							

								

									
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Japanese

					

					

						

							

								

									
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URL・LINK