A Study on the Management Strategy of the Hiroshima Toyo Carp - The Effect of the Return of the Pitcher, Hiroki Kuroda –

Kouta Okada, Yuri Nakano, Takashi Ogata, Yuki Sagawa, Dohta Ohtsuka, Yasuo Higashikawa, Ken Okihara, Chul Soon Choi

The purpose of this study is to verify the impact of Kuroda's return on the Carp. This verifies the expectation and economic effect Kuroda's "chivalry" has on the Carp fans who are mainly women. The result of the study below verifies the following three points.
1. The expectations of fans on Kuroda was high.
2. Kuroda's "chivalry" increased the expectations of female fans and male fans alike.
3. From the increase in the number of visitors at the opening of 2015 season 14, the management strategy of Carp had also shown great effect in financial terms.

The ICHPER･SD Asia Journal of Research

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