Academic Thesis
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Internationalization of Broadcasting Business – A Pioneer of the Cool Japan Strategy: The Case Study of Japan in Motion
Sole Author
Watanabe, Keiji
This article analyzes the process in which the Japanese terrestrial local broadcaster overcame the differences of culture and institution which had been regarded as the substantial barriers against internationalization of broadcasting business. The case of this article is about the broadcast content, Japan in Motion, which TSS-TV Group has started broadcasting in France since 2009.
Japan Academy of International Business Studies
第12巻
第1号
1
16
2020/04
Exist
Not exist
Japanese
Research papers (academic journals)
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