This study aims to examine structures of the comparison standard which has created a hierarchicaltreatment such as age, grade of school, appearance, and capability. Furthermore, it will consider the relationship between such comparison standards and the behavior and affection which occur between those judged to be of a higher rank on each comparison standard. A questionnaire of 232 college students was conducted. As a result of factor analysis, the comparison standard was divided into 3 groups. They are; "appearance and reputation", "capability" and "age and grade". As a result of quantification method of the third type, which considered the relationship between a comparison standard and behavior and affection, those judged to be of a higher rank in "appearance and reputation" would be "disliked and avoided". Furthermore, those judged to be of greater "capability" would receive more "respect and affinity". It also follows that, those judged to be of a higher social rank (i.e. age and grade) would receive more "courteous and obedient". As a result of examining individual differences, people with high public self-consciousness thought "appearance and reputation", "capability", and "age and grade" ware all important. Furthermore, conservative people and the people adhering to the idea of superiority or inferiority thought the standard of "appearance and reputation" and "capability" were important.
