論文

基本情報

氏名 黒田 正博
氏名(カナ) クロダ マサヒロ
氏名(英語) Kuroda Masahiro
所属 経営学部 経営学科
職名 教授
researchmap研究者コード 5000032373
researchmap機関 岡山理科大学

題名

Structural equation modeling for the effect of involvement on consumer engagement

単著・共著の別

共著

著者

Kuroda, M., Oyabu, A.

概要

Consumer engagement (CE) refers to the interaction between a customer and an organization, such as company or brand, through various online or offline channels. Our study concerned the interplay among CEs with multiple objects in a fashion consumption context. In our qualitative research, CE was defined as Cognitive, Emotional and Behavioral investments made by consumers in fashion-related interactions. We identified the focal objects of CE, such as Fashion, Brand and Sales assistant. Moreover, we investigate the effect of involvement on CE. The involvement is focused on the commitment to the same three objects as CE. Then, we develop conceptual models associated with CEs and involvements and employ structural equation modeling (SEM) to examine their interplay. The quantitative research collected data for measuring CEs and involvements with Likert scale. When observed Likert scale data are not approximately normally distributed, we propose quantifying the data. Nonlinear principal component analysis (NPCA) obtains optimally scaled data by quantifying Likert scale data and computes principal component scores of the optimally scaled data. SEM combined with NPCA is referred to as NPCA-SEM. In the analysis of our research data, we compare the goodness of fit of conceptual models obtained from NPCA-SEM with that from ordinal SEM and examine the performance of NPCA-SEM.

発表雑誌等の名称

Human Interface and the Management of Information. HCII 2024. Lecture Notes in Computer Science

出版者

Springer

14690

14690

開始ページ

209

終了ページ

223

発行又は発表の年月

2024/06

査読の有無

有り

招待の有無

有り

記述言語

英語

掲載種別

研究論文(国際会議プロシーディングス)

ISSN

978-3-031-60114-9

ID:DOI

https://doi.org/10.1007/978-3-031-60114-9_15

ID:NAID(CiNiiのID)

ID:PMID

URL

JGlobalID

arXiv ID

ORCIDのPut Code

DBLP ID