Comparison of “Eigyo” in Japan with Marketing & Sales

Shinji Honge, Yoshinobu Sato

In actual sense, there is no English that corresponds to the “Eigyo in Japan”. The word of Eigyo contains both functions of marketing and sales. IT is considered that the feature of Japanese Eigyo is in co-creating many kinds of values with customers and in some cases subsequent customers, and supplier and in some case supplier’s suppliers through the negotiation with their related departments of the company, and customers and suppliers.

Global Sales Science Institute Conference2016 proceedings

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